Zhihu is a well-known and trustworthy question-and-answer community in the Chinese Internet, dedicated to building a knowledge-sharing network where everyone can easily access information. It enables people to conveniently share knowledge, experiences and insights with the world, and discover a broader world. Zhihu aims to "enable everyone to efficiently obtain reliable answers". With a serious, professional and friendly community atmosphere and unique product mechanism, it has gathered the most creative people in the fields of technology, business and culture on the Chinese Internet. Zhihu users build trust and connections through knowledge, engage in rational, in-depth and multi-dimensional discussions on hot events or topics, share high-quality, professional, interesting and diverse content, and create and enhance their personal brand value, discovering and obtaining new opportunities.